01
Everything in writing
The buyer brief, the pricing argument, the marketing plan, the contingency strategy, the net-proceeds estimate. If we said it and it mattered, you have it on paper and you can hold us to it.
01
The studio
Founded by someone who reads drawings
Marisol Ferrand practised as a project architect for nine years before opening Plinth in 2014, on the theory that people buying design-led houses deserve a broker who can read the set. Six brokers now. Deliberately six.
A brokerage is not a hard business to start and it is a very hard business to do well. The structural problem is that almost all of the incentive sits on the transaction happening, and almost none of it sits on the transaction being right. Every practice we have is an attempt to push back against that.
We stay small on purpose. Six brokers means the person you meet is the person who writes your offer, sits in your inspection and stands at your closing table — and it means we turn work away, which is the only credible way to say no to a bad deal.
Plinth Residential is a fictional brokerage built to demonstrate a website. It holds no real licence, so no licence number is printed anywhere on this site — a plausible-looking one could belong to a working broker. The two offices below are invented addresses.
- Founded
- 2014
- Brokers
- 6
- Neighborhoods
- 16
- Homes on this site
- 47
02
How we work
Four things we hold to
02
We show you the case against
Every comparative market analysis we write includes the comparables that argue against our own recommendation. A number you cannot interrogate is not advice, it is a sales pitch.
03
We will tell you to walk
We have lost commissions telling clients a house was wrong. The alternative is watching someone waive an inspection on a compromised roof to win a bidding war, which is worse.
04
Sixteen neighborhoods, not the Front Range
We do not work markets we do not know. If you are buying outside our sixteen we will refer you rather than learn on your transaction.
03
The brokers
Six people, named and reachable
Every listing on this site names the broker who holds it, with a direct line. There is no front desk.
Denver · since 2014
Marisol Ferrand
Managing Broker · Founder
Architect-designed resale, estate and trust sales
Marisol practised as a project architect for nine years before opening Plinth in 2014. She reads a set of drawings faster than a comparable-sales report, which is why sellers of difficult, specific houses tend to end up in her office. She writes every marketing plan herself.
Licence number not published — demo
Denver · since 2017
Deshawn Whitlock
Broker Associate
New development, pre-construction and townhome projects
Deshawn ran sales for two infill developers before joining Plinth, so he knows what a builder can and cannot change once footings are poured. He is the person to ask about upgrade allowances, HOA budgets in year one, and whether a pre-construction contract actually protects you.
Licence number not published — demo
Boulder · since 2016
Ines Kovač
Broker Associate · Boulder
Boulder and foothills, historic districts, land
Ines has worked Boulder since 2016 and has walked more Landmarks Board hearings than most contractors. If a house sits in the Mapleton Hill historic district or on a slope with a geologic hazard overlay, she will tell you what that means before you write the offer, not after inspection.
Licence number not published — demo
Denver · since 2018
Theo Lindqvist
Broker Associate
Mid-century modern, Krisana Park and Arapahoe Acres
Theo restores mid-century houses on weekends and sells them on weekdays. He keeps a running list of the tradespeople who will actually touch a 1955 radiant slab, and he has talked more than one buyer out of a house whose post-and-beam roof had been quietly compromised.
Licence number not published — demo
Denver · since 2019
Priya Raghunathan
Broker Associate
Luxury resale, Cherry Creek and Hilltop
Priya came out of commercial capital markets and brings that discipline to residential pricing. Her comparative market analyses run to eleven pages and she will show you every one of them, including the comparables that argue against her own recommendation.
Licence number not published — demo
Denver · since 2021
Cal Mendenhall
Broker Associate
Buyer representation, first architectural purchase
Cal works almost exclusively with buyers, most of them buying a designed house for the first time. He is unhurried about it: the average Cal client tours for four months and writes two offers. He would rather lose a commission than watch someone waive an inspection to win a bidding war.
Licence number not published — demo
04
Completed work
Six representations, on a strip
Each frame names the broker, the house and the one concrete thing that broker did. No sale price, no days on market, no star rating and no aggregate score: this is a demonstration site, and a fabricated average is a lie whether a search engine reads it or a person does.
Drag the strip, or use the arrows
She talked us out of the first two houses we loved. She was right about both. When we finally wrote on the third she had already read the original construction drawings and knew which wall we could take out — that is not something a normal agent does.
Buyers, Krisana Park
- The home
- 1210 S Linnet StreetKrisana Park, Denver · built 1954
- We acted for
- the buyer
- The work
- Pulled the original 1954 drawing set from the city archive before the offer, so the structural question was answered before inspection rather than after.
Marisol FerrandClosed March 2026
Two other brokers gave us a number in a phone call. Ours brought an eleven-page written argument for a different one and explained exactly why the higher figure would sit unsold. We understood the reasoning before we agreed to it.
Seller, Hilltop
- The home
- 380 Jessup StreetHilltop, Denver · built 1938
- We acted for
- the seller
- The work
- Wrote the pricing argument as a document, not a slide: eleven pages, every comparable named, every adjustment shown.
Priya RaghunathanClosed May 2026
She knew before we made an offer that the property sat in a wildfire overlay and what that would do to our insurance quote. Our lender was surprised. She was not. That one phone call saved the deal.
Buyers, Newlands
- The home
- 925 Bellweather AvenueNewlands, Boulder · built 1996
- We acted for
- the buyer
- The work
- Checked the wildfire overlay and pulled an insurance indication during the inspection period, not after the appraisal.
Ines KovačClosed February 2026
We were buying pre-construction and I did not understand what I was signing. He went through the contract line by line and flagged three allowance clauses that would have become change orders later. We negotiated all three before signing.
Buyer, new construction in LoHi
- The home
- 2612 Jarrow StreetLoHi, Denver · built 2025
- We acted for
- the buyer
- The work
- Read the allowance schedule and the HOA budget line by line before signing, and renegotiated three clauses in the builder contract.
Deshawn WhitlockClosed July 2026
He found the roof framing problem himself, standing in the attic with a flashlight, before the inspector got there. He told us to walk. We walked. Six weeks later he found us a better house.
Buyers, Park Hill
- The home
- 2118 Vellore StreetPark Hill, Denver · built 1922
- We acted for
- the buyer
- The work
- Went into the attic on the first showing and found a cut top chord in the roof framing. Advised terminating.
Theo LindqvistClosed April 2026
He took four months and never once made me feel like I was wasting his time. I wrote two offers in that whole period. The second one worked. I have friends who toured forty houses in three weekends with someone else and hated all of it.
First architectural purchase, Sunnyside
- The home
- 4218 Fairholme StreetSunnyside, Denver · built 2019
- We acted for
- the buyer
- The work
- Four months, eleven showings, two offers written. Nothing was sent that had already been ruled out on the drawings.
Cal MendenhallClosed June 2026
Demonstration content. These are invented representations for a brokerage that does not exist — which is exactly why no sale price, no days-on-market figure, no star rating and no client's name appears above. Nothing here is a market statistic anyone could act on.
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